20
Short posts per month
Useful lessons, clear opinions, practical explanations, and stories drawn from your experience.
Soma / Ghostwriting
You do the work.
I find the words.
Done-for-you writing for strength and conditioning, health, wellness, and fitness professionals. Turn the expertise you use every day into content that sounds like you.
Explore the partnership ↓$1,500 / month · Three-month commitment · No sales call
01 / Make your expertise visible
Your best ideas shouldn’t
end with the session.
You explain something to a client and it finally clicks. You notice what a textbook missed. You develop a way of working that only experience could have taught you.
Then the day fills up. That insight never becomes a post. I help you put it into words, so people can understand how you think before they ever work with you.
02 / The monthly writing practice
Your knowledge.
A consistent body of work.
One primary platform: X or LinkedIn. One clear plan built around your audience, your offer, and the way you actually speak.
04
Longer posts or threads
Deeper explanations of your methods and ideas. Up to 800 words per piece, adapted to your chosen platform.
Positioning & voice
A working profile of who you help, what you believe, and what makes your writing sound like you.
Writing & revisions
I write every piece in the plan. Two consolidated revision rounds are included with each batch.
Approval & scheduling
You approve the final words. I schedule that version through the agreed publishing tool.
A shared content calendar
See the topic, draft, approval status, and planned publication date in one place.
A record of your feedback
Your corrections become writing rules, so we keep refining the voice as we work.
A monthly review
Review the strongest ideas, audience response, and qualified inquiries. Use what we learn in the next plan.
24 original pieces per service month, delivered in four batches of five short posts and one longer piece. Over three months: 72 pieces. Scheduling dates are agreed during onboarding.
03 / A quieter way to create
Share the thinking.
I’ll do the writing.
Written answers and voice notes give me the raw material. A shared review process keeps you in control of what carries your name.
Build the foundation
Share your offer, audience, past writing, and a few honest answers about your work. I map your voice, content themes, and first topics for your approval.
Turn experience into drafts
Answer a small set of prompts or send a voice note. I use your knowledge and approved source material to write each batch. First drafts are targeted within seven business days of payment and a completed intake.
Review. Refine. Approve.
Leave feedback in your shared document. I make the agreed revisions. Every piece needs your explicit approval before it enters the publishing calendar.
Publish with intention
I schedule approved content at agreed times, record what goes live, and review what resonates. Those findings shape the next month’s direction.
Your writer / Sam Elsner
A coach’s understanding.
A writer’s attention.
I spent ten years in strength and conditioning. I know how much care goes into a cue, a progression, or a decision that looks simple from the outside. My job is to help you communicate that depth in language your audience can understand.
04 / The partnership
Three months.
Room to build something.
Time to learn your voice, develop useful ideas, and build a consistent publishing rhythm around the work you already do.
Start with a brief. We confirm fit, availability, and checkout details through DMs. No sales call required.
Already enrolled? Complete your intake ↗Before we begin
A few useful details.
Is this right for me?
This is for professionals with real expertise, a clear offer, and a willingness to share how they think. You might coach athletes, run a fitness business, or work in health and wellness. You provide the experience and approve the content; I handle the writing and agreed scheduling.
How much time do I need to put in?
You’ll complete an initial written intake, share source material, and answer a few focused prompts for each batch. Set aside time to review drafts and give consolidated feedback. We agree your review window during onboarding. There are no required calls.
What does “all the writing” include?
I write all 24 pieces in your monthly content plan: 20 short posts and four longer posts or threads of up to 800 words each. The package covers one primary platform. Newsletters, full-length articles, video production, graphic design, additional platforms, engagement, and inbox management are outside this package.
How do revisions and approval work?
Each batch includes two consolidated revision rounds against the agreed brief. You check the facts, voice, and any professional claims. Nothing is scheduled without explicit approval. If the approved copy changes materially, it comes back to you for review. Delayed feedback shifts publication dates.
How will you access my account?
We agree a scheduling tool and publishing calendar during onboarding. You connect your own social account and invite Sam using that tool’s supported access controls. Never put your password or recovery codes in an intake. Any required third-party subscription is discussed before you commit to it.
Do you guarantee followers, leads, or sales?
No. The commitment is to the agreed strategy, writing, revisions, and scheduling. We review audience response and qualified inquiries, but growth and sales depend on your offer, market, audience, and other factors.
What happens after three months?
We review the work and decide whether another engagement makes sense. There is no automatic renewal into a new service term. Your final approved writing remains yours to use.